
Put It
On The Strength
We've already made a huge difference for more than 2,000 veterans
About Us
On The Strength, a proudly Veteran-owned clothing and resource company, serves as a beacon of empowerment, resilience, and community for combat veterans. More than just a brand, we are a movement dedicated to supporting those who have served, helping them navigate life beyond the military with strength and purpose.
Our mission is rooted in honoring the sacrifices and unwavering commitment of our servicemen and women. We achieve this by providing high-quality apparel that symbolizes the grit and camaraderie forged in service, along with essential resources that foster personal and professional growth. Every piece we create carries a deeper meaning—representing the unbreakable spirit of our nation's heroes.
Through our platform, we strive to uplift veterans by offering not only premium products but also access to opportunities, connections, and support systems that enable them to thrive. Whether it's through mentorship, career assistance, or community initiatives, we stand by those who have dedicated their lives to defending our freedom.
Join us in our mission to empower and uplift the veteran community. Wear the strength, share the strength, and be a part of a movement that ensures no hero stands alone.
The Hard Truth
60%
Of veterans need assistance
80%
Of veterans struggle with mental health
2k+
Veterans have received our support